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July 20, 2023

Does it take too long to get import F&B products on Japanese shelves?

When introducing a new product or brand to the Japanese market, it's important to recognize that ...

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June 20, 2023

Why "soy" is a powerful buzzword in the Japanese plant-based chocolate market

This post explores why "soy" is a more effective buzzword than "plant-based" in the Japanese...

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May 20, 2023

4 Marketing Tactics: What You Can Learn from Gourmet Popcorn in Japan

The gourmet popcorn trend gained momentum in Japan a few years ago, when...

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February 20, 2023

The rapid growth of frozen foods in Japan

In 2022, frozen foods were named the "dish of the year" by...

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February 14, 2023

How Japan’s $30 billion gift market can help grow your F&B brand

Gifting is an often-overlooked demand driver in the Japanese retail industry...

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February 6, 2023

Which Japanese F&B trade show is the best for your brand?

In Japan, many food and beverage industry expos are organized throughout the year, but the most...

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February 3, 2022

Victoria Organic Tomatoes to Become Available in Japanese Supermarkets

The premium Japanese supermarket chain Shell Garden (part of Seven & i Holdings) introduced...

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October 30, 2021

What makes the plant-based milk boom in Japan different?

Plant-based alternative food is a fast-growing segment around the world. According to the Good...

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October 21, 2021

3 reasons why the online distribution of branded food products requires better marketing in overseas markets

The sale of consumer goods online is a constantly growing trend, and many consumer food producers...

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August 10, 2021

Key merchandising practices of Japanese convenience store chains

Anyone who has visited Japan will have encountered local convenience store chains. Even during a...

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August 4, 2021

Japan's Truffle Boom Has Reached a New Level

Alongside foie gras and caviar, truffle is one of the top three so-called delicacies of the world...

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July 7, 2021

What is the latest food craze in Japan? Maritozzo!

When you walk down the streets of downtown Tokyo, and you hear local salarymen talking about...

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June 22, 2021

4 reasons why Zwack’s Unicum could become the next success story in Japan

Unicum, the national drink of Hungary, made of more than forty different herbs and spices, has...

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June 16, 2021

5 Successful Localisation Tactics That You Can Learn from Kit Kat in Japan

Kit Kat is a well-known brand around the world. However, in Japan, Nestlé has taken its marketing...

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June 9, 2021

Top-Level Cheese Experts in Japan?

Cheese might not be the food item that you would imagine as a part of a meal in Japan. However...

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June 2, 2021

How You Can Sell Commodity Food Items as Successful Brands in Japan

Bananas are sold as a commodity in most parts of the world. How is it possible to differentiate...

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May 18, 2021

3 Proven Ways Your Wine Label Can Make an Impact in Japan

Japan is one of the largest wine importers in the world. Competition is cutthroat, and labels in...

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February 25, 2021

Download our recent report on the growing Japanese chocolate market for free

Japanese chocolate consumption is showing a growth trend, which is driven by a wide consumer base...

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October 7, 2020

How to reduce your budget and build sustainable results in the Japanese market

Expanding your business in far-away markets has always been a tough job. On top of that, the...

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July 13, 2020

How COVID-19 affected retail food segments in Japan recently?

Now it may be an excellent time to promote your brand in Japanese retail if you are in the busine...

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May 31, 2020

Why is knowing the local language not enough for international market development?

Even in your home market, a knowledge of the language is nowhere near enough to guarantee success...

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May 18, 2020

Why negotiations with Japanese partners in the F&B industry sometimes hit the rocks

In our dealings with food and beverage products, we have witnessed many situations where European...

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May 11, 2020

Why now is the right time to start your market expansion plans in the food industry

A crisis can provide new opportunities. Crisis. The word originates from Greek and means...

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May 5, 2020

What will happen with the globalisation of the food market after Covid-19?

In recent days and months, almost everyone has been thinking about the changes and effects...

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April 23, 2020

Why is it a myth that good products sell themselves?

People often say that good products need no marketing because they “sell themselves”.

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February 14, 2019

How to Make Your First Company Introduction Material for the Japanese Market

Having your introduction material in the local language of the target market is essential.

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February 14, 2019

Japanese Food in the West: A Continuing Growth Story

In any major city in Japan, you can find Western cuisine of the same level and quality as in its...

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January 28, 2019

Be Prepared For A Different Timeline

Starting business between Europe and Asia may take a long time but it is worth the patience.