Expand your food and beverage brand in Japan.

Build a profitable international revenue stream for your food and beverage business in the world’s third-largest economy.

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Grow your sales funnel in a market that offers unparalleled potential.

With its elevated culinary culture, high dependency on food imports, and free-trade agreement with many western nations, Japan offers incredible opportunities for Western food and beverage exporters.

But expanding into Japan requires a conscientious and tactful approach that:
  • Respects business traditions and cultural nuances
  • Understands local consumer preferences
  • Abides by meticulous quality standards
  • Markets products and communicates selling points effectively
  • Considers all licensing and documentation requirements

Your local headquarters in the Japanese market

Unlike typical agents, consultants, market-entry specialists, and importers, TOO International acts as an on-site division of your business in a local office in Japan.

Pairing our deep experience in the Japanese market with our extensive network of connections and partners, we oversee the entire market development process on your behalf, from consulting to sales, management, and ongoing representation.

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Your Roadmap to Japan

Whether you’re new to the Japanese market or have an established presence with ambitious growth goals, our proprietary approach helps you achieve long-term, hands-off success and brand loyalty in one of the world’s most lucrative markets. Our process encompasses three key phases.

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We conduct deep and comprehensive field research to form the foundation for a sales strategy and business plan for growing your footprint in Japan.

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Sales Expansion

We oversee the entire sales process on your behalf in order to build trust and put your products in front of the right customers.

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Management & Representation

We ensure solid, long-term sales by proactively maintaining customer relationships by acting as an extension of your company in Japan.

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What our clients are saying

“We’ve worked with TOO International for more than five years, and recommend them to many companies. Their strength lies in their knowledge of the Japanese market and culture, and their ability to translate them to European business models. We appreciated how they truly wanted to understand our company. This helped them clearly develop and defend us on the market.”

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Davide Oglino
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"TOO International's team does not only show what is needed to get done but is always willing to help execute in a hands-on and target-driven way. When you develop different international markets, you must have a reliable and trustworthy partner in every location who follows your interests in a localized way. TOO International exactly fits into that profile."

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Patrick Bastin
CEO, swissmooh AG
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Our Clients

See our partnerships with other Western food brands.

SAC S.p.A. has been active in the canned food market for more than 50 years. The company is the largest processor of Italian tomatoes and part of the group Consorzio Casalasco del Pomodoro.

Pasta Berruto S.p.A. is a Piedmontese company recognized worldwide for producing durum wheat semolina pasta and award-winning pasta cup products. Their history goes back to the 19th century.

Located in Piasco, Northern Italy, Nord Salse Srl is an Italian manufacturer of premium sauce and pesto products. The company makes products with a longer shelf-life, which enables them to reach markets as distant as Japan.

Zwack Unicum is one of the oldest companies in Hungary, having a history of more than 200 years. Unicum, which is a herb liqueur product, is the most well-known liqueur brand in it’s home country.

Lourdes Honey Ltd. has been producting and packing acacia and other types of honey for over 20 years. The company works with reliable beekeeping partners to provide large quantities of the best natural honey to clients.

HFI Ltd. processes over 3,000 tons of dried herbs, vegetables and fruits each year. The company supplies many of the world’s largest food and dietary supplement manufacturers.

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Your journey in Japan

For select Western food and beverage companies with ambitions to become a global brand, TOO International oversees a profitable expansion into the Japanese market and ensures its ongoing success.

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Grow your local sales

Have your local sales team, approach customers, organize events, craft sales materials, and promote your products.

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Increase your local profits

Reduce your expenses, establish your infrastructure, and put your products on shelves in Japan in a cost-efficient and performance-oriented way.

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Strengthen your local brand

Build trust, nurture relationships, and overcome challenges with the help of an on-site action team with deep local expertise.

Apply today to find out whether expanding to Japan is right for your business.

Our Recent Activities

See success stories from our clients.

These include tasting events and exhibitions from our current clients over the past couple of years.
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