
One month you get warm meetings and enthusiastic signals. The next, silence, or a request to confirm a detail that never turns into business. Usually, it comes down to one or more of these:
For more than 13 years, we've actedas the Japan-side commercial layer for foreign companies, applying judgment built across business development, operations and related investments, not just a sales network.
¥2.7billion+ inclient-side sales generated from the ground up.
Across 20+ companies, 200+ Japanese distributor and partner relationships, and mandates lasting up to a decade.


Not every Japan situation calls for the same response. Some need a clear-eyed test of whether the opportunity holds up. Some need local execution. Some need someone senior, permanently accountable on the ground. Here's where each one starts.
Not sure whether Japan deserves more investment? We test what actually carries the plan against primary local evidence.
For investors weighing Japan as part of a growth or deal thesis, we test whether the assumptions survive local operating reality.
Where the direction is sound, we turn it into a workable local plan with commercial assets and specialist-led execution.
Need Japan locally owned before a permanent hire makes sense? We take defined responsibility for the plan, partners and execution.
“We’ve worked with TOO International for more than five years, and recommend them to many companies. Their strength lies in their knowledge of the Japanese market and culture, and their ability to translate them to European business models. We appreciated how they truly wanted to understand our company. This helped them clearly develop and defend us on the market.”

"TOO International's team does not only show what is needed to get done but is always willing to help execute in a hands-on and target-driven way. When you develop different international markets, you must have a reliable and trustworthy partner in every location who follows your interests in a localized way. TOO International exactly fits into that profile."

SAC S.p.A. has been active in the canned food market for more than 50 years. The company is the largest processor of Italian tomatoes and part of the group Consorzio Casalasco del Pomodoro.

Pasta Berruto S.p.A. is a Piedmontese company recognized worldwide for producing durum wheat semolina pasta and award-winning pasta cup products. Their history goes back to the 19th century.

Located in Piasco, Northern Italy, Nord Salse Srl is an Italian manufacturer of premium sauce and pesto products. The company makes products with a longer shelf-life, which enables them to reach markets as distant as Japan.
Zwack Unicum is one of the oldest companies in Hungary, having a history of more than 200 years. Unicum, which is a herb liqueur product, is the most well-known liqueur brand in it’s home country.

Lourdes Honey Ltd. has been producting and packing acacia and other types of honey for over 20 years. The company works with reliable beekeeping partners to provide large quantities of the best natural honey to clients.

HFI Ltd. processes over 3,000 tons of dried herbs, vegetables and fruits each year. The company supplies many of the world’s largest food and dietary supplement manufacturers.

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