TOO International leverages its deep European roots and profound experience in Japan to provide a fully-integrated solution for growing your sales in the Japanese market—all under one single touchpoint.
TOO International was born to fulfill the massive demand in the Japanese market for international food and beverage products.
While the opportunity was ever-present, there were relatively few brands ready to capitalize on it. And those that tried struggled to navigate agents, consultants, market-entry specialists, and importers who could only provide support in one facet of the process.
TOO International’s leadership had a profound understanding of Western brands, the Japanese market, and the common sticking points foreign brands encounter when trying to do business there.
Built on a foundation of this expertise and experience, TOO International set out to provide brands with the fully-integrated solution and support they need--but couldn’t find elsewhere--to successfully grow their sales in the Japanese market.
Since then, TOO International’s proprietary process and on-site team have helped many brands to grow and retain a profitable local sales funnel in Japan.
"TOO International has been an immense help for us to gain terrain on the Japanese market. They have been there with us through all the negotiations and kept us carrying on when we felt lost. We have gained several serious Japanese accounts, customers purchasing from us regularly, and companies that have become returning partners."
“We have worked with TOO International from our first steps in the Japanese market. Their solid professional network and deep knowledge of Japanese business practices have brought great results for our business development goals. I recommend working with TOO International if you want to improve your business opportunities in Japan.”
Marton has spent the last 15 years developing and managing international businesses as a European professional in Japan. His experience ranges from managing billion-dollar-scale investments at a leading Japanese financial institution to scaling a localized start-up venture to about 150 employees. Currently, his main focus is on introducing consumer brands to the Japanese market by managing the operations of TOO International Co., Ltd.
Before joining our team, Sandor worked for Seven & i Holdings, one of the leading retail groups in Japan. During his eight-year tenure at the company, he was involved in various roles, such as franchise consulting, international relations, and PR. Since 2019, he has been in charge of market development and project management at TOO International’s Tokyo office.
Yui lived in Australia and specialized in international culture in her university years. Through her experience living abroad, she met with many products that could also be successful in the Japanese market. Her interest in overseas brands and global marketing motivated her to work in a business related to imported food and beverage products.
Ms. Murase is a sommelier, an award-winning world-class cheese expert, and a Japanese and international food and hospitality specialist. Through her vast experience, she can apply new ideas into practice and transform overseas concepts to fit the Japanese consumer culture effectively and quickly.