Your key to Japan

TOO International was created as a fully-integrated solution to bridge the gap between Western food and beverage products and Japanese demand.

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European roots. Japanese experience

TOO International leverages its deep European roots and profound experience in Japan to provide a fully-integrated solution for growing your sales in the Japanese market—all under one single touchpoint.


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Our Story

TOO International was born to fulfill the massive demand in the Japanese market for international food and beverage products.

While the opportunity was ever-present, there were relatively few brands ready to capitalize on it. And those that tried struggled to navigate agents, consultants, market-entry specialists, and importers who could only provide support in one facet of the process.

TOO International’s leadership had a profound understanding of Western brands, the Japanese market, and the common sticking points foreign brands encounter when trying to do business there.

Built on a foundation of this expertise and experience, TOO International set out to provide brands with the fully-integrated solution and support they need--but couldn’t find elsewhere--to successfully grow their sales in the Japanese market.

Since then, TOO International’s proprietary process and on-site team have helped many brands to grow and retain a profitable local sales funnel in Japan.

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What our clients are saying

"TOO International has been an immense help for us to gain terrain on the Japanese market. They have been there with us through all the negotiations and kept us carrying on when we felt lost. We have gained several serious Japanese accounts, customers purchasing from us regularly, and companies that have become returning partners."

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Csaba Molnar
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“We have worked with TOO International from our first steps in the Japanese market. Their solid professional network and deep knowledge of Japanese business practices have brought great results for our business development goals. I recommend working with TOO International if you want to improve your business opportunities in Japan.”

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Antal Bajzak
CEO, Lourdes Honey Ltd.
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Find out whether expanding to Japan is right for your business.

Meet The Team


Marton Lendvai


Marton has spent the last 17 years developing and managing international businesses as a European professional in Japan. His experience ranges from managing billion-dollar-scale investments at a leading Japanese financial institution to scaling a localized start-up venture to about 150 employees. Currently, his main focus is on introducing consumer brands to the Japanese market by managing the operations of TOO International Co., Ltd.


Satoshi Ishikawa

Distributor Marketing & Sales

Satoshi has deep expertise in Japanese food and beverage marketing. Before joining TOO International, he managed sales for premium channels of a leading domestic ice cream brand for five years. He also has experience in local food retail and promotions, enhancing his skills in customer engagement.


Miyuki Murase

Food Coordinator

Ms. Murase is a sommelier, an award-winning world-class cheese expert, and a Japanese and international food and hospitality specialist. Through her vast experience, she can apply new ideas into practice and transform overseas concepts to fit the Japanese consumer culture effectively and quickly.


Maki Yamamoto


With over two decades of writing expertise, Maki has seamlessly woven compelling narratives for various Japanese media outlets. Her portfolio includes impactful content contributions to esteemed platforms, encompassing wine and food magazines, trade publications, and informative wine books. Maki's proficiency extends to crafting engaging PR brochures, showcasing her versatile and seasoned approach to content creation.


Mitsuhiro Kakinuma

Graphic Designer

Mitsuhiro is an award-winning art director, graphic designer, and book designer. He has created a wide range of designs, including art photography books, exhibition graphics, branding, logos, and packaging. He is also a co-founder of Raven & Persimmon Studio, established in 2020. Last year, one of his photography books received the 56th Bookbinding Competition Jury's Encouragement Award (2023).


Yuki Okada


Yuki is a versatile photographer with a wealth of experience across various genres, such as video, still photos, and event photography. His professional journey includes a background in a production company, providing him with a unique perspective and expertise in photography at different scales and scopes.


Kenichi Ota

Wine Specialist

Kenichi, boasting a 20-year career as a sommelier, excels as a wine school instructor, restaurant consultant, and liquor store advisor. He has collaborated with three restaurants, including a prestigious 3-star Michelin establishment. His travels across Europe, Oceania, and the U.S. have enriched his appreciation for fine dining's intricate artistry.

Frequently Asked Questions

See the most commonly asked questions about our company and what we do.
What exactly does TOO International do?
Do you think our product has potential in Japan?
What should we do to be successful in Japan?
How can I find Japanese supermarkets that want to buy my product?
Why should I hire TOO International if I can go to a trade show and gather contacts myself?
How does TOO International set its prices?
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