Test it. Build it. Own it.

A four-stage logic separates what should be decided, what needs to be tested, what must be built and what is worth executing. Start wherever your actual situation sits.

Our Clients

Whether you’re new to the Japanese market or you have goals to grow your existing local presence, we help you generate strong, consistent sales using our proven formula focused on:
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Understanding your market precisely and profoundly
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Creating a sales strategy to reach your market directly
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Building and maintaining new relationships for your brand
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Start with the decision, not the activity.

Not every client needs every stage. One company may need to establish whether its Japan assumptions are realistic. Another already knows Japan matters and needs somebody to own the business locally. We enter where the actual decision or ownership gap sits.

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Know what is real

1. Reality Check

Starting at €3,000

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Clarify the Japan decision management needs to make
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Identify the assumptions carrying the business case
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Separate what is known from what is only assumed
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Clarify whether deeper local testing is justified
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Test what must be true

2. Stress-Test

Starting at €4,000

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Bring in primary Japanese market and operating evidence
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Test the assumptions that could change the decision
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Surface downside, hidden requirements and overlooked headroom
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Recommend what should proceed, change, be tested further, pause or stop
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Build a Japan model that can work

3. Build Local Fit

Starting at €5,000

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Turn findings into a practical Japan Business Plan
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Define priorities, economics, partners, resources and ownership
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Create a 90-day / 180-day action plan
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Build or coordinate the commercial materials and specialist capabilities actually required
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Put accountable ownership on the ground

4. Execute Selectively

Starting at €2,500/month

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Fractional Country Management where senior local ownership is needed
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Partner and distributor management
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Coordination between HQ and Japan and local commercial priorities
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Sales, marketing, negotiations and implementation where they support the agreed Japan plan

Know what is real

1. Reality Check

Starting at €3,000

checkmark
Clarify the Japan decision management needs to make
checkmark
Identify the assumptions carrying the business case
checkmark
Separate what is known from what is only assumed
checkmark
Clarify whether deeper local testing is justified

Test what must be true

2. Stress-Test

Starting at €4,000

checkmark
Bring in primary Japanese market and operating evidence
checkmark
Test the assumptions that could change the decision
checkmark
Surface downside, hidden requirements and overlooked headroom
checkmark
Recommend what should proceed, change, be tested further, pause or stop

Build a Japan model that can work

3. Build Local Fit

Starting at €5,000

checkmark
Turn findings into a practical Japan Business Plan
checkmark
Define priorities, economics, partners, resources and ownership
checkmark
Create a 90-day / 180-day action plan
checkmark
Build or coordinate the commercial materials and specialist capabilities actually required

Put accountable ownership on the ground

4. Execute Selectively

Starting at €2,500/month

checkmark
Fractional Country Management where senior local ownership is needed
checkmark
Partner and distributor management
checkmark
Coordination between HQ and Japan and local commercial priorities
checkmark
Sales, marketing, negotiations and implementation where they support the agreed Japan plan

Selected execution stories

Japan distributor outreach

"Even in a niche segment like premium Swiss cheese, our targeted strategy laid a strong foundation, generating around a hundred distributor leads. This success ultimately led to the brand securing import distribution in Japan."

swissmooh event
Localized positioning assets

"Our proprietary 4-page content framework is based on leading Japanese distributors’ proposal content standards.

These in-house designed B2B introduction materials have generated numerous leads, which have led to orders and, eventually, long-term distribution partnerships."

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From seminar to long-term trading house relationships

This professional seminar has resulted in several new leads, among whom two large Japanese trading houses have become long-term partners for the Italian brand introduced.

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The right ambassador fit

Mr. Kayama has been ranked as Japan’s number one bartender. We have been collaborating with him as Zwack Unicum’s brand ambassador for several years.

person holding bottle
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Take our free quiz

How ready are you to engage with your ideal Japanese distribution partners? Take our free quiz to find out.

Please submit this form only if you are involved in the food and beverage industry and are associated with a Western brand seeking to expand in the Japanese market.

Take quiz

Not sure whether the issue is commercial reality or local ownership?