Japan is one of the largest wine importers in the world. Competition is cutthroat, and labels in foreign languages can be problematic for locals to read. Here are three proven ways to make an impact with your wine label in Japan.
#1 – Show your awards
The Sakura Award is the most followed wine competition in Japan and is open to producers of overseas wines. Many winners display the award logo on their labels. Not only does this look cool, but it also generates consumer trust in the brand. Knowing that a locally acknowledged expert has rated the product very highly can significantly influence consumers’ purchase decisions, particularly when comparing your brand with that of a rival.