5 Successful Localisation Tactics That You Can Learn from Kit Kat in Japan
Kit Kat is a well-known brand around the world. However, in Japan, Nestlé has taken its marketing and branding of Kit Kat to a different level. When you walk into the Kit Kat flagship store in the heart of Tokyo, you are surrounded by a broad selection of Kit Kat products—with all kinds of different …
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