story

Kit Kat is a well-known brand around the world. However, in Japan, Nestlé has taken its marketing and branding of Kit Kat to a different level. When you walk into the Kit Kat flagship store in the heart of Tokyo, you are surrounded by a broad selection of Kit Kat products—with all kinds of different …

5 Successful Localisation Tactics That You Can Learn from Kit Kat in Japan Read More »

Japan is one of the largest wine importers in the world. Competition is cutthroat, and labels in foreign languages can be problematic for locals to read. Here are three proven ways to make an impact with your wine label in Japan.   #1 – Show your awards The Sakura Award is the most followed wine …

3 Proven Ways Your Wine Label Can Make an Impact in Japan Read More »