marketing

Victoria organic tomato products in Japanese retail

Victoria Organic Tomatoes to Become Available in Japanese Supermarkets

The premium Japanese supermarket chain Shell Garden (part of Seven & i Holdings) introduced chopped and whole peeled Victoria organic tomato products into its stores in December 2021. The products are available to Japanese consumers in the Tokyo metropolitan area. This is the first time that the Italian brand has participated in Japanese retail. In …

Victoria Organic Tomatoes to Become Available in Japanese Supermarkets Read More »

plant-based milk products in Japan

What makes the plant-based milk boom in Japan different?

Plant-based alternative food is a fast-growing segment around the world. According to the Good Food Institute in the US, plant-based milk was the largest food product category by sales value within the plant-based food segment in 2020. The Japanese Almond Milk Laboratory noted a 34% increase in the sales volumes of almond milk last year. Alternative milk products made …

What makes the plant-based milk boom in Japan different? Read More »

3 reasons why the online distribution of branded food products requires better marketing in overseas markets

The sale of consumer goods online is a constantly growing trend, and many consumer food producers consider online sales as providing easy access to global markets. In general, one of the most welcome and recognised advantages of online sales and distribution is more direct access to customers. Eliminating the middleman lowers costs and allows customers …

3 reasons why the online distribution of branded food products requires better marketing in overseas markets Read More »