Insights For You
Information, Ideas, Conclusions
Victoria Organic Tomatoes to Become Available in Japanese Supermarkets
The premium Japanese supermarket chain Shell Garden (part of Seven & i Holdings) introduced chopped and whole peeled Victoria organic tomato products into its stores in December 2021. The products are available to Japanese consumers in the Tokyo metropolitan area. This is the first time that the Italian brand has participated in Japanese retail. In...
Read MoreWhat makes the plant-based milk boom in Japan different?
Plant-based alternative food is a fast-growing segment around the world. According to the Good Food Institute in the US, plant-based milk was the largest food product category by sales value within the plant-based food segment in 2020. The Japanese Almond Milk Laboratory noted a 34% increase in the sales volumes of almond milk last year. Alternative milk products made...
Read More3 reasons why the online distribution of branded food products requires better marketing in overseas markets
The sale of consumer goods online is a constantly growing trend, and many consumer food producers consider online sales as providing easy access to global markets. In general, one of the most welcome and recognised advantages of online sales and distribution is more direct access to customers. Eliminating the middleman lowers costs and allows customers...
Read MoreKey merchandising practices of Japanese convenience store chains
Anyone who has visited Japan will have encountered local convenience store chains. Even during a short trip to the country, it is almost impossible to miss them. There are more than 56,000 convenience stores across Japan, most of them operated by one of the following three large retailers: Seven-Eleven Japan, Lawson, or Family Mart. Stores...
Read MoreJapan’s Truffle Boom Has Reached A New Level
Alongside foie gras and caviar, truffle is one of the top three so-called delicacies of the world. In Japan, caviar was the height of vogue a few decades ago. Foie gras took up that mantle more recently but likely reached its peak a few years ago. These days, the truffle is booming in Japan and...
Read MoreWhat is the latest food craze in Japan? Maritozzo!
When you walk down the streets of downtown Tokyo, and you hear local salarymen talking about maritozzo, you know that maritozzo is big in Japan. This cream-filled sweet bun first originated in Rome, Italy. But today, if you walk into a café or a pastry shop in Tokyo, there is a good chance that you...
Read More4 reasons why Zwack’s Unicum could become the next success story in Japan
Unicum, the national drink of Hungary, made of more than forty different herbs and spices, has always been an exciting choice for tourists visiting the country. Besides Hungary, Unicum is historically popular in Italy, where production took place from the ’70s, and also in Germany, where a strategic partner played a key role in re-establishing...
Read More5 Successful Localisation Tactics That You Can Learn from Kit Kat in Japan
Kit Kat is a well-known brand around the world. However, in Japan, Nestlé has taken its marketing and branding of Kit Kat to a different level. When you walk into the Kit Kat flagship store in the heart of Tokyo, you are surrounded by a broad selection of Kit Kat products—with all kinds of different...
Read MoreTop-Level Cheese Experts in Japan?
Cheese might not be the food item that you would imagine as a part of a meal in Japan. However, both the popularity and the level of sophistication of cheese products are growing continuously in the country. Western food has also become an essential part of local food culture. French and Italian food are everyday...
Read MoreHow You Can Sell Commodity Food Items as Successful Brands in Japan
Bananas are sold as a commodity in most parts of the world. How is it possible to differentiate this seemingly simple, standard product to sell more of it? Dole and Seven Premium are two successful brands selling bananas in Japan, and Tanabe Noen is a Japanese brand also sold by Lawson or ANA. Here is...
Read More3 Proven Ways Your Wine Label Can Make an Impact in Japan
Japan is one of the largest wine importers in the world. Competition is cutthroat, and labels in foreign languages can be problematic for locals to read. Here are three proven ways to make an impact with your wine label in Japan. #1 – Show your awards The Sakura Award is the most followed wine...
Read MoreDownload our recent report on the growing Japanese chocolate market for free
Executive Summary Japanese chocolate consumption is showing a growth trend, which is driven by a wide consumer base that can afford to purchase premium products on a daily basis. Competition is strong as global and local brands are aggressively investing in marketing to ensure their products reach the right segments. In 2018, the total sales...
Read MoreHow to reduce your budget and build sustainable results in the Japanese market
Expanding your business in far-away markets has always been a tough job. On top of that, the Japanese market can surprise you in ways you may never have experienced in Europe or other Western business environments. Strategic and on-the-ground sales activity When you are looking for new partners, it is best to rely on someone...
Read MoreHow COVID-19 affected retail food segments in Japan recently?
Now it may be an excellent time to promote your brand in Japanese retail if you are in the business of selling alcoholic beverages, pasta or cooking oil. According to the results of the latest household consumption survey, in May Japanese households consumed about 25% more of the food items mentioned above than the same...
Read MoreWhy is knowing the local language not enough for international market development?
Even in your home market, a knowledge of the language is nowhere near enough to guarantee successful business development, market expansion or new product launches. And in a foreign market, there are even more factors at play. In the domestic market, if you want to open a branch in a new city, you probably have...
Read MoreWhy negotiations with Japanese partners in the F&B industry sometimes hit the rocks
In our dealings with food and beverage products, we have witnessed many situations where European and Japanese partners tried to do business, but ended up talking at cross purposes. Neither side was able to comprehend the other’s questions or demands. If they managed to make progress in one area, talks broke down again on a...
Read MoreWhy now is the right time to start your market expansion plans in the food industry
A crisis can provide new opportunities. Crisis. The word originates from Greek and means ‘decision.’ In times of uncertainty, people and companies typically reduce their expenses and become risk averse. Nevertheless, it is also an excellent time to reassess your direction and adopt a new strategy. There are many reasons for you to make this...
Read MoreWhat will happen with the globalisation of the food market after Covid-19?
In recent days and months, almost everyone has been thinking about the changes and effects Covid-19 will bring into our lives, including growing interest in the future of the economy and particular industries. The unprecedented emergency measures restricting the mobility of people and goods have raised the question: How will the coronavirus affect globalisation? Globalisation...
Read MoreQuick Menu
_
Get in Touch!
- 9:00AM - 6:00PM JST (GMT +9)
- Int. +81-3-6632-7571
- Jpn. 03-6632-7571
- info@toointernational.com
-
Level 3, Marunouchi Nijubashi Building, 3-2-2 Marunouchi, Chiyoda,
Tokyo, Japan 100-0005
© TOO International. All Rights Reserved.