Company Presentation Guide for the Japanese Market​


Introducing your company successfully is the first step in every business relationship. If you want to establish new business relationships in Japan, you need to know the local customs.

By meeting the necessary formalities and providing the expected information, you will save time and deliver your message more effectively. We have collected some of the most relevant points in our guide.

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What is Included in this Guide?

Who We Are

TOO International provides a platform of professional services to develop international markets. Through this, companies can expand their markets easily and efficiently, even if they cannot afford to maintain local infrastructure or full-time management.

Currently, we mainly focus on creating market opportunities for European food companies who want to target the Japanese market. The food market in Japan is one of the most developed and most segmented in the world. As a result, we believe that everybody has a chance to be successful in this market if they can follow the right business strategy.

Some of our Projects

SAC SpA

(Societa’ Alimentari Carmagnolese)

Country management for Italy’s largest tomato processing company. Product and brand introduction to the Japanese market.

Zwack & Kokubu

Representation of Zwack, Hungary’s oldest (200 years+) liquor brand in Japan. Partnered with Kokubu, one of Japan’s largest and oldest food importer and distributor (300 years+).

Kinmon Akita Sake Brewery

Introduction of Kinmon Akita Sake Brewery, a Japanese sake brand to the Swedish market (200+ shops). Continuous market development for more than 5 years.

Abashiri Beer

Introduction of Abashiri Beer, a Japanese craft beer brand and products to the Hong Kong market, in cooperation with a local FMCG partner.

Download the Guide

By filling out the form below, you will gain access to our FREE instructions, showing you the kind of information that potential Japanese customers will be most interested in when looking at your corporate presentation materials.

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